Redesign of Dr Paulo Freitas da Costa's personal brand, specialising in medical ophthalmology. Design and development of the website to obtain a proper and personalised identity. We created this website to obtain a controlled, sustainable and high quality digital footprint, implementing specific SEO techniques, reaching more than 380 thousand impressions last year alone. One of the best keywords to reach Dr Paulo Freitas da Costa's website is "the BEST Ophthalmologist Paediatric Doctor in Porto". If you want the best, get the best! A personalised stationery was also designed to support a higher quality in his daily medical appointments with patients, improving his personal brand in all aspects with innovative elements. The results of this website and its digital SEO techniques have allowed him to gain new contacts every month and increase his personal visibility in the industry.