Everbingo is a brand created for an online bingo company in Brazil to be friendly, fun in a way it could link to its customers. The logo icon based on the letter "E" with its curved circles making a link to a ball looping around in a fun shape to show what Everbingo is all about. This new looping "E" and it's mirrored "E" make a shape of a mask, typically used on the Brazilian "Carnaval" as part of their culture of fun and excitement, just like what's meant to be from Everbingo.