Everbingo is a brand created for an online bingo company in Brazil to be friendly and fun in a way that it could connect with its customers. The logo icon is based on the letter "E" with its curved circles that link to a ball that loops around in a fun shape to show what Everbingo is all about. This new looping 'E' and it's mirrored 'E' form the shape of a mask typically used in the Brazilian 'Carnaval' as part of their culture of fun and excitement, just like what Everbingo is all about.