marketing, tv ads
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"Gianni, an elderly Maltese man in his 50s/60s, is walking down the street in his village. As he is walking, he sees a man walking a Chihuahua and saying "Lotto, Lotto...Ejja Lotto! Gianni suddenly remembers that he hasn't played the lottery. He rushes to the lottery office. When he arrives, he finds it's closed, slaps his forehead and sulks..." The story goes on for 3 acts. A fun, engaging and well shot TV ad by VSquared Studio to let Maltese people know there's a better and safer way to play the lottery online with Lottoland. Full of humour, fun and good colours, the ad uses local actors and local celebrity Ira Losco as ambassadors and reflects a wide portfolio of lottery betting products, casino games and bingo. We used local attributes such as narrow streets, typical houses, typical people and a typical cafe to capture the Maltese spirit in these ads. A professional looking image where I was the art director from the first pitch through the shooting days to the post production and release of these ads.