Identity is the symbolic representation of an institution, whatever it may be, that allows it to be immediately identified. In communication theory it can be a sign, a symbol or an icon. A simple logo can give identity to a brand. Here we can identify a shape based on the arch of the São Salvador bridge. It also leads us to a glass bell used to preserve something precious to us. In this way, we want to symbolically represent how we take care of our patients. We also found the letter "A" from Alfena in the interior of this icon design. Turquoise green is a combination of green and blue. Green represents the freshness of plants and blue represents the vitality of water, referring to the concept of health.