Based on a side view glasses, I've shaped the logotype to showcase its name as part of its business, a specialised Optician store. With this short and unique logotype, this new brand would get easy to identify its logo by the optician category. This logo was a concept redesign logo to offer to Oculista Vitó, providing them with a new and unique stylish brand. Brands should be easy to memorize, short, unique and should reflect their universe. Even though, this was created in 2011 is still quite up to date nowadays, showing another really important aspect of brands & logos, they must survive being up to date for many years ahead.