Based on a pair of side-view glasses, I designed the logotype to showcase the name as part of their business, a specialist optician shop. With this short and unique logotype, this new brand would be easily identified by the optician category. This logo was a concept redesign logo to offer to Oculista Vitó, providing them with a new and unique stylish brand. Brands should be easy to remember, short, unique and reflect their universe. Even though this was created in 2011, it is still quite up to date today, which shows another really important aspect of brands & logos, they need to survive being up to date for many years to come.